iFlux - Internet Brand Strategy
The iFlux goal is to put all appropriate domains back into the hands of Brand owners while eliminating wasteful registrations.
For all the talk of infringement and cybersquatting, we believe this is not the issue. The issue has created a real mess for large companies, many of whom have portfolios that are costing millions per year and have grown out of control. In both of these cases, the problem lies not with cybersquatters or unscrupulous domain management firms, but reflects clearly that brand owners themselves need a better understanding of their internet picture. The real problem is this lack of knowledge to make informed choices.
iFlux Goal
Our goal through iFlux is to give Brand owners to opportunity to correctly identify and acquire all domains that are of importance to them. We base our research heavily on user behavior and internet traffic patterns and condense our findings to:
- Identify which terms and word combinations are important.
- Identify which countries are important.
- Identify which domains are important.
What is important?
While the importance measure can be modified for each client (for example future risk versus the current picture), iFlux is a product suite that is catered more towards the legal mind of the corporation. To this end our products aim at:
- Profiling all countries to build risk comparisons
- Predicting change before it happens so that strategies can proactively be updated
- Providing reactive services in areas where risk is below threshold to quickly identify problems
You're in the driver's seat
InternetMedia's role will always be to promote informed choice. We believe where we've done our jobs correctly, the tough decisions if not easier, will always reflect relevant market knowledge. We prefer not to provide advice because there isn't anyone in better position to understand a Brand than the company itself. This said, there is no excuse for someone else to have better background to make decisions that affect your company either.
On Cybersquatting / Cyberinfringement
This project looks at cybersquatting as an afterthought, the more important question is what makes sense to your company. For companies with an efficient and cohesive brand strategy, cybersquatting and infringement disappears as a natural effect. Infringement exists where a company has not yet put emphasis on recovering their brand aware visitors.
Internet Media
18th Floor
One International Finance Centre
1 Harbour View Street, Central
Hong Kong
Tel: +852 2166 8642
Fax: +852 2166 8999